Young women are now obsessed with getting a bigger bottom (to the bewilderment of their mums who always wanted a smaller one)
Beth Cobb, a 24-year-old marketing assistant from Harrow, Middlesex, has invested £300 to make her behind look perkier and peachier.
She uses a procedure is called CACI ECM, which stands for Computer Aided Cosmetology Instrument and Electro Cellulite Massage.
Buttock enhancements have risen by as much as 15 per cent a year since 2013.
Once a week, Beth Cobb makes time for her weekly treat. Not lunch with a friend or a shopping trip in town, but a visit to her favourite skin clinic.
She will happily shell out £40 for a 30-minute treatment that, week by week, is bringing her closer to her dream of a perkier, peachier behind. (This treatment is just £20 at Renaissance !!!)
Beth Cobb, a 24-year-old marketing assistant from Harrow, Middlesex, has invested £300 to make her behind look perkier and peachier. And she’s determined to keep going until it’s perfectly taut, high and full — the ultimate status symbol among young women her age
For, it would seem, bottoms have taken over from breasts as the focal point of a modern young woman’s beauty wish list.
Last year, the number of breast augmentations dropped by 20 per cent, according to the British Association of Aesthetic Plastic Surgeons.
Meanwhile, buttock enhancements have been rising by as much as 15 per cent a year since 2013.
And looking at pictures of Kim Kardashian on the beach, with her ample rear attracting more attention than ever in barely coping bikini bottoms, it’s clear to see that the obsession is not abating.
Petite size ten Beth, who has a degree from the London College of Fashion, says the mild discomfort and indignity of her weekly ‘bum lift’ is worth it. The procedure (pictured) is called CACI ECM, which stands for Computer Aided Cosmetology Instrument and Electro Cellulite Massage.
The procedure involves having your bottom massaged with a roller that emits micro-currents of electricity to stimulate muscle tone and smooth out fat distribution.
‘My generation are 100 per cent more interested in the shape of our bottoms, rather than our boobs, probably because we see a lot more celebs showing them off on Instagram,’ says Beth.
‘I like the fact I feel covered from every angle and if I have to fly away for a last minute holiday, I am bikini ready. I really think my bottom is more toned and lifted. It’s just the fashion to have a more prominent rear. Now we have the technology, we can make our bodies change to fit the trends, not just change what we wear.’
Of course, this is totally baffling to Beth’s mother, Jackie.
Women of her generation spent the Eighties ‘feeling the burn’ with Jane Fonda aerobics workouts in a bid to make their bottoms as small and inconspicuous as possible. ‘Does my bum look big in this?’ was the cry echoing around every changing room across the UK.
‘She still doesn’t really get it,’ says Beth. ‘Body ideals have changed so much since she was my age. She cannot understand why anyone would want to spend time and money making their bottom bigger.’
‘It’s an investment. But I am happy to pay if it makes me feel good.’
This treatment is just £20 at Renaissance. Call us to book your Caci ECM Body Programme Treatment in time for the festive season!
Original article by Tanith Carey for the Daily Mail